115|365 work in progress

Yesterday the U.S. Bicycling Hall of Fame opened in downtown Davis. We’ve been working on the brand for 7 months. This is part of it. It was a beautiful day, and a thrill to see folks enjoying the hall, telling stories and celebrating the art and sport of cycling. At one point Steve said to me, “It’s not very often that you work so long on something, and then you get to feel it.”  Indeed. Keep going.


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